Through my graduate school I was fortunate to work with Parker Chomerics on a advertising data project for their marketing department.
You can review my findings here: Analysis
With revenues greater than 1 Billion, Chomerics Division is part of the Parker Hannifin Corporation Engineered Materials Group, and is a global leader in the development and application of electrically conductive and thermal interface materials. I was able to accomplish the following:
- Full analysis of current advertisement programs to identify opportunities for growth and potential revenue.
- Prepared and presented deliverables to stakeholders at Parker Chomerics that consisted of Google Adword Research, Ad Spend Analysis, and website traffic behavior using applications such as R and Excel.
- Analyzed the military/defense market to understand the best places for the company to market to this target audience, given a product overview